top picks

Standing Out in Today's Competitive Market

be informed

2024 Resource Guide

Education is power. Get to know the Western Upstate markets, understand your financing options, and meet a few vendors who may help you get a leg up on the competition. (Page 24 might save you a few thousand dollars a year.) Read the full guide here.

a dab of paint

$19,668 Premium?

Color has a powerful impact on our psyche. In a recent analysis, Zillow compared 135,000 photos nationwide to see if paint color made a difference in final sale price. It did! A charcoal front door, and blue a bathroom alone may raise sale price by over $9,000. Read more.

survey says

Staging Adds Value

The National Association of Realtors invited a random sample of 53,760 active Realtors to complete a home staging survey. Read the full report here. 

DIY Staging

Maximize Your Offers

TODAY Show contributor Elizabeth Mayview explains five secrets to make the most of your investment, that you can do yourself, for under $500. 

expert advice

Highlight a Home's Assets

"Staging a home for sale used to be an option, but today, it's a necessity" – Barbara Corcoran

does staging work

An Everyday Success Story

How one professional staging company helped breathe new life into a stale listing, and sell the home in just two days for more than asking price.